Fluval

BRAND IDENTITY, PACKAGE DEVELOPMENT & MARKETING CAMPAIGN | ROLF C. HAGEN INC.

To support Fluval’s new category leadership position, LAM updated the brand identity and created a new packaging graphic system that unifies the line while clearly establishing sub-brand differentiation. We then developed an integrated marketing campaign for the brand by extending the new look across multiple touch-points, including a new website, brand guidelines, brochures, trade show booth,and truck graphics. We also created a tagline communication system including a masterbrand tagline, Discover Life Below Water, as well as supporting taglines for each of the Fluval product segments.