FLORIDA’S NATURAL

PACKAGING REFRESH | CITRUS WORLD, INC.

Florida’s Natural is the only orange juice made from 100% Florida oranges grown by local farmers and made in the U.S.A. Key competitors Tropicana and Simply Orange can’t say that so it was important that our design solution celebrate this point of difference. We achieved this through use of hero photography featuring the juiciest of Florida oranges resting in a wood crate with the American flag and the words “Farmer Owned in the USA” stamped on the front. Our imagery wraps around the carton to invite consumers to learn more about the brand and the farmer-owners who craft the world’s best orange juice!