FARMER’S PICK BY WELCH’S

NEW BRAND DEVELOPMENT | WELCH’S

LAM designed the identity and package graphics for a new line of all-natural, unfiltered juices called “Farmer’s Pick by Welch’s.”  The artisan farm stand vibe supports the brand’s ‘fresh-picked taste’ positioning and reinforces its ‘nothing artificial’ promise. The distinctive look of the label with its handcrafted tag logo, just-picked fruit in a basket and dappled light background permits the brand to stand for something unique within the Welch’s portfolio