DUNKIN’ PREMIUM TEA

PREMIUM TEA PACKAGING RESTAGE | DUNKIN' BRANDS

With an increasing focus on quality, Dunkin’ Donuts reformulated their hot teas  and extended the line to offer a wider range of premium teas. To support the relaunch, LAM generated evocative names and created new packaging. Our solution is all about celebrating the teas. Overhead photography was introduced to showcase the vibrant steeped tea colors and the beautiful loose leaves that are infused with herb and fruit inclusions. To signal a calm and soothing mood, we used soft watercolor backgrounds in varying hues.