DUNKIN’ DONUTS POC
COFFEE PACKAGING REDESIGN | DUNKIN' BRANDS
LAM updated packaging for the Dunkin’ Donuts coffee line sold through their restaurants. Our challenge was to strengthen premium cues in order to reinforce the brand’s high quality coffee. We achieved this by simplifying and reinterpreting key equities, and establishing a deep, rich coffee color that unifies the line. To further elevate the look, and make the package even more eye-catching, we introduced a lustrous matte finish to the foil substrate. Our new packaging takes DD to a whole new level while retaining a familiar connection to the brand’s heritage.