PACKAGE DESIGN REFRESH | PRESTIGE
Dramamine, one of America’s iconic brands, partnered with LAM to redesign its packaging to broaden its positioning beyond motion sickness and expand into the nausea category. LAM’s strategic design solution brightened the brand’s visual identity and architecture to clearly convey the brand’s new dual segmentation strategy. Leaning into equities, the refreshed design introduced an intuitive color system to simplify and effectively organize pack communication. The brand team believes the new package design contributed to Dramamine’s amazing 54% dollar share increase in one year.