AL FRESCO FROZEN FOODS
LINE EXTENSION | KAYEM FOODS
al fresco created a line of frozen chicken burgers and meatballs to meet the growing demand for all natural, healthy and delicious foods in the freezer case. To support this launch, LAM developed packaging that retains key brand and packaging equities while stretching to introduce elements essential for effectively competing in the freezer case. The hero of the packaging is the mouthwatering food photography that screams appetite appeal.