We are pleased to share our work on Dunkin’ Colombian, Airborne Dual Action, Welch’s Farmers Pick, Al Fresco Chicken Grillers and Georgia Pacific TP+ which has been awarded the 2015 American Graphic Design Award. Thank you to all our clients for giving us the opportunity to partner with them to create these award winning designs. If you would like to work with us, please contact us today. Check out all the award-winning designs below:
DUNKIN’ COLOMBIAN COFFEE
Dunkin’ Donuts introduced its first coffee sourced from a single origin, Colombia. To differentiate this product from other blends, LAM purposely departed from the existing package system. Our solution offers a sense of place by featuring design elements that embody the spirit of Colombia. Additional authenticity is conveyed by a stylized “Colombian” sub-brand logo and a background texture that evokes the feeling of coffee beans.
WELCH’S FARMERS PICK
LAM designed the identity and package graphics for a new line of all-natural, unfiltered juices called Farmer’s Pick by Welch’s. The artisan farm stand vibe supports the brand’s “fresh-picked taste” positioning and reinforces its “nothing artificial” promise. The distinctive look of the label with its handcrafted tag logo, just-picked fruit in a basket and dappled light background permits the brand to stand for something unique within the Welch’s portfolio.
GEORGIA PACIFIC TP+
When toilet paper isn’t enough, a little moisture can enhance the clean. That’s the premise of tp+, a new product branded under Quilted Northern. The brand identity and packaging graphics created by LAM offers a contemporary style fitting of such a non-traditional product. The youthful logo, the water droplet icons, the flowing edges and blue-green color palette bring the “moisture” concept to life. While the recognizable quilt pattern and master brand logo link it to the Quilted Northern brand.
AIRBORNE DUAL ACTION
LAM partnered with Reckitt Benckiser to create a new sub-brand for Airborne called Dual Action, a product that promises superior immune boosting benefits. The final identity and packaging solution embodies the unique spirit of the Airborne brand, but uses foil to cue its premium position and to visually differentiate it from the base brand.
AL FRESCO CHICKEN GRILLERS
al fresco created a line of frozen chicken burgers and meatballs to meet the growing demand for all natural, healthy and delicious foods in the freezer case. To support this launch, LAM developed packaging that retains key brand and packaging equities while stretching to introduce elements essential for effectively competing in the freezer case. The hero of the packaging is the mouthwatering food photography that screams appetite appeal