Tsingtao

Tsingtao

GLOBAL CAMPAIGN | TSINGTAO

Tsingtao asked LAM to reposition and create a new global campaign for Tsingtao, the world’s #1 valued beer brand. Recommending a dramatic departure from a traditional Chinese image, LAM developed the platform, tagline and creative campaign around “Traditionally Break Tradition.”  Quickly embraced by importers and retailers, this ‘World Beer’ positioning was then adapted across print and social media, and activated on and off premises.