GOLD BOND WITH LIDOCAINE

NEW PRODUCT & SUB-LINE REDESIGN | CHATTEM

Gold Bond wanted to introduce a new Lidocaine product to extend their First Aid line. As this was substantial news, LAM was given the opportunity to break away from the established pack architecture to disrupt at shelf. Our solution reconceived how best to use the 5th panel, finding ways to better organize communication and call attention to the key pain relief benefit. We also used a vibrant purple SKU color to pop off the brand’s gold background and separate from other products in the range. The new look is fresh and modern, and drove the package redesign for the other products in the sub-line.