ALLTOWN ADVANTAGE

LOYALTY PROGRAM | GLOBAL PARTNERS

To support the launch of a new loyalty program for Alltown Convenience Stores, LAM conceived the program name and created the brand identity and graphic design language. We applied the new look and feel across multiple touchpoints including rewards card, key fob, mobile app, in-store signage, brochure, enrollment materials and associate ephemera. We also developed a comprehensive brand standards guideline to ensure all partners and internal stakeholders consistently executed design across all applications.