Paul Lafortezza

Paul  Lafortezza

Managing Partner, Senior Creative Director

Paul leads design management at LAM, and brings over 25+ years of experience in strategic branding, identity development, packaging design and in-store marketing across a wide range of CPG categories. He has been the driving spirit behind many of the innovative creative solutions we deliver our clients. His passion for strategic design excellence continues to elevate our creative to new levels.

Paul is a gifted designer as well. He received his MFA from Parsons School of Design. Prior to joining LAM Design in 1990, Paul worked as an art and computer teacher. LAM has been recognized and rewarded by Paul’s talent, having won numerous industry awards.