BRAND IDENTITY | FXI
Watch the magic take shape!
Responding to growth trends in the kid‘s segment for convertible and multi-functional furniture, FXI introduced Yourigami, an innovative product line of soft, foldable play sets for kids. LAM developed the imaginative and engaging brand identity by creating letterforms that represent the modular building blocks of the furniture. Bright color tones infuse a fun personality into the logo. Each tone-on-tone letter represents the countless and unique furniture shapes that can be created – all with a cleaver wink to the idea of origami. The new logo is fun, creative, youthful and totally distinct!