PACKAGING, CORE VISUAL & PROMOTIONAL THEME | RECKITT BENCKISER
03-06-18 – REMOVED PER ML REQUEST –J.
Woolite is perceived as a specialty detergent only for delicates. To overcome this image, LAM updated packaging and developed a promotional theme to convey that Woolite keeps clothes looking like new longer. The clean, uncluttered labels with bright, vivid colors contemporize the brand’s look and feel, while the promotion supports the brand’s key benefits.