PACKAGE REDESIGN | WELCH’S
Delicious and refreshing, Welch’s Chillers are juice drinks the whole family can enjoy, including mom. The only problem – the bottle label wasn’t giving off this vibe. Enter LAM. To expand appeal from just kids to mom too, we updated the Chillers brand identity to feel “youthfully grown up.” We also improved flavor and refreshment cues by creating succulent fruit illustrations floating on a river of splashing juice.