TEREX ALL-TERRAIN CRANES

B2B ADVERTISING CAMPAIGN | TEREX

LAM created a B2B advertising campaign and supporting communication material to build awareness of the new line of Terex All-Terrain cranes, which includes 3 models of varying lifting capacities. The key challenge was to develop a campaign idea that would range over the family of cranes as well as individual models. Our headline solution, Power Meets Roadability, portrays the cranes as powerful yet easily transportable. Dramatic product images make the cranes the heroes. Our concept was used in tradeshow signage, advertising and brochures.