STOVETOP SIGNATURE STUFFING

LINE EXTENSION | KRAFT HEINZ

Stove Top has always been synonymous with “instant” stuffing. To broaden appeal of the brand, the Stove Top team developed a line of premium stuffing varieties they named “Signature.” LAM created wholesome graphics for the launch pouch packaging which features a window to showcase the torn, home-style texture of the stuffing. Our design solution retains the brand’s iconic yellow logo and red brand color while introducing mouthwatering, overhead photography that presents different ways to “dress up” the stuffing. To reinforce that “Signature” is a healthier alternative, we integrated a “No Artificial” claim button across the 3 flavors.