RANCHO LA GLORIA
"SKINNY MARGARITA" LINE EXTENSION | MPL BRANDS
When the #1 selling brand in ready-to-drink wine cocktails wanted to introduce a low calorie, better-for-you margarita, MPL Brands partnered with LAM to design its new Rancho La Gloria SKINNY Margarita line. LAM refreshed the logo and created a distinctive sub-brand visual identity that perfectly blends traditional authenticity with modernity to appeal to the brand’s millennial consumer. Our clean & simple design solution uses stylized typography and a clear label to allow the frosted glass bottle to celebrate the bold colors of flavor and communicate a premium brand!