RAIN-X SILICONE ADVANTEDGE WIPER BLADES
PACKAGE DESIGN| ITW GLOBAL BRANDS
Silicone AdvantEdge is the most premium silicone wiper blade in the market and the most high-end blade in the Rain-X portfolio. Our challenge was to establish a familiar, yet distinctive and premium look verses the core business. Our design solution featured a logo embossed clamshell with an overwrap utilizing silver foil coupled with lustrous gloss and matte black finishes in order to reinforce the brands high quality positioning. The result is a cleaner, more contemporary expression that works hard at shelf.