PACKAGING REDESIGN | FIRST QUALITY
Prevail has earned its #1 ranking in the Healthcare channel by providing incontinence products that offer exceptional comfort, absorbency and skin health. Now, Prevail is leveraging its expertise to transform from an incontinence brand to a protective hygiene brand, and is bringing their products straight to consumers. Our package design solution embraces the brand’s navy blue equity while integrating vibrant SKU colors to create a woven-fabric pattern that conveys the idea of leakage protection. We conceived an iconic language to celebrate the brand’s technology, as well as introduced the word “daily” on front panels to destigmatize the category. In contrast to competition, Prevail looks like an innovative leader.