PINNACLE FOOD SERVICE

CORPORATE IDENTITY & TAGLINE | PINNACLE FOOD SERVICE

LAM developed a new corporate tagline and identity for Pinnacle Food Service that positions the company as an invaluable culinary partner. Pinnacle not only offers their customers well-recognized brands and food products, they also provide a wide array of value-added services and solutions. To a chef, product developer or purchasing manager, Pinnacle is a key ‘behind the scenes’ ally they can count on. This understanding of the company lead us to conceive  the tagline “Your Secret Ingredient,” and to create a warm, approachable identity that  cues the idea of personalization.