PACKAGING REFRESH | SANOFI
To maintain its leadership position in the increasingly competitive INS allergy segment, Sanofi wanted to optimize Nasacort packaging to strengthen premium cues and fight harder at shelf. Our design solution refreshes the Nasacort logo to offer a more proprietary trademark versus private label competitors. By refocusing communication, we reduced clutter, which improves the feeling of brand authority and maximizes shelf impact. We also optimized graphics to convey a more advanced medicinal positioning. This program included development of a new, secondary structure that allows for visibility of the spray bottle within the pack.