MR. CLEAN OUTDOOR CLEANER
CLUB CHANNEL CAMPAIGN | WMBARR
To support the roll out of Mr. Clean Outdoor Cleaner, LAM was tasked with creating a holistic package and pallet system to help win business in the club channel. Our solution introduces a bold cross-package design that highlights the hose-end spray technology and product versatility. Importantly, our design system leverages the iconic Mr. Clean demonstrating product usage on the home exterior, a key benefit. Our visual system creates a clean, single-minded impression for the brand and a powerful in-store brand billboard.