MEGARED
MEGARED
MEGARED

MEGARED

MEGARED SUPER HEART CORE VISUAL & INTEGRATED CAMPAIGN | RECKITT BENCKISER

To help launch and articulate the superiority of MegaRed Super Heart, LAM developed a core visual for in-store execution. The communication strategy focused on the product’s key differentiator, the Triple Action formula, which includes Omega-3 Krill Oil, CoQ10, and Vitamin D. The text orbiting the icon visualizes the proposition that more optimal heart health can be achieved with just one small pill. Our work was adapted to a variety of consumer touch points.