McKENZIE

MCKENZIE NATURAL ARTISAN DELI PACKAGING & BRAND ACTIVATION | KAYEM FOODS

Who said artisan needs to feel old-world? When Kayem asked LAM to design packaging for a new line of high quality, handcrafted meats and cheeses they wanted to disrupt the category. And that’s exactly what we did! With eye-popping orange and dominant vertical branding, the McKenzie Natural Artisan Deli line is like no other. It brings a young, modern sensibility to the deli case yet feels real and authentic. LAM went beyond package design and adapted the brand look to the point-of-sale elements. Deli counter cards tell the “crafted with care” story, coupons drive purchase, and pamphlets sell the benefits of the individual products within the portfolio.