PROMOTION ALLIANCE & SHOPPER MARKETING | RECKITT BENCKISER & GEORGIA-PACIFIC
LAM initiated and developed a promotion alliance between Lysol and Brawny: a perfect marriage of two complementary and iconic brands. LAM’s “Power Your Swipe” concept articulated a single-minded message for the new product, while visually expressing the form’s ease of use, efficacy and countertop placement. The promotion created a national platform from which to drive shopper marketing with shared key accounts. Additionally, it drove a Walmart pallet program and a joint FSI.