LYSOL BATHROOM CLEANERS
CORE VISUAL | RECKITT BENCKISER
While Lysol is the #1 toilet bowl cleaner, awareness is low for other Lysol bathroom products. To persuade consumers to reconsider bathroom surface cleaning products which they buy out of habit, RB asked LAM to create a disruptive core visual that features the complete lineup of Lysol bathroom cleaning products. Key messaging focuses on the compelling RTB, “Kills 50% more germs than the leading competitor.” A tightly cropped image of a child with her stuffed animal creates an emotional impression for the core visual and supports the all-family health-centric positioning of the Lysol Brand.