Lender’s Premium Bagels

PREMIUM SEGMENT | PINNACLE FOODS

Pinnacle wanted to grow the Lender’s brand by creating a new, premium sub-line that would serve as a platform for future new product introductions. Our challenge was to create a package system that embraced the brand’s equities while carving out a more premium look and feel. The black background, gold accents and appetizing photography coupled with the clean, uncluttered presentation were key to elevating image and quality perceptions, and differentiating from base business.