HAGEN DOG IT
DOG IT RAWHIDE CHEWS PACKAGE REDESIGN | ROLF C. HAGEN INC.
We love our pets, and we brought this relationship to life when we redesigned packaging for the Dog It rawhide chews line. The juxtaposition of black & white photography against bold color creates instant shelf pop and distinction in a “me too” category. Our system extended across 6 segments, requiring a pre-design white paper analysis and nomenclature development to ensure clear SKU differentiation.