FRENCH’S MOVEMBER

CHARITABLE CAMPAIGN | THE FRENCH’S FOOD COMPANY

French’s partnered with the Movember Foundation to support men’s health and join the fight against cancer. To rally around the cause, LAM conceived the headline “Show Your Mo” and copy theme “The Mo You Buy, The Mo We Give.” To support the charitable tie-in campaign, our core visual and promotional packaging encourages consumer participation and charitable donations. After a strong acceptance by retailers, we anticipate this year’s inaugural promotion will successfully do its part in helping the cause.