FRANK’S REDHOT NATIONAL BRAND ACTIVATION CAMPAIGN
BRAND ACTIVATION | FRENCH'S FOOD COMPANY
LAM collaborated with the Frank’s team to develop 4 seasonal “anchor” programs for their national brand activation campaign. Reinforcing both the flavor and irreverence of the brand, our solutions promote the brand in-store and drive volume throughout the year. Our core visual solutions feature Ethel, the iconic brand spokesperson serving up new recipes across all promotional elements, including in-store floor decals, shelf talkers and quarter-pallet displays. All seasonal promotions and programs were extremely well received by major retail accounts.