FRANK’S REDHOT BIG GAME EXPERIENCE
FRANK'S REDHOT | FRENCH'S FOOD COMPANY
Football, fans and food present a big sales opportunity. That’s why Frank’s wanted to anchor the brand’s winter selling season around the Super Bowl. LAM developed the powerful “Big Game” lockup, core visual, and two promotional packages that featured the irreverent attitude of Ethel and the excitement of the Big Game Giveaway; a 3-day VIP experience and tickets for two to attend the Super Bowl. LAM also adapted the program to both in-store and online applications.