FINISH REVOLUTION

FINISH QUANTUM CORE VISUAL & i360 ADAPTATION | RECKITT BENCKISER

LAM created a hard-hitting core visual – “Join The Finish Revolution” – that celebrated the brand’s positive sales momentum and its #1 ranking from a major consumer publication. This core visual was built on the success of “Take The Finish Challenge,” a promotion LAM developed the prior year. The powerful image was adapted across a variety of activation elements including in-store and online.