ENCORE PAPER PRODUCTS
BRAND INVENTION | AMAZON E-COMMERCE
A leading manufacturer of branded and private label paper products created a new challenger line for sale exclusively through Amazon. LAM positioned, named and created the brand identity, packaging graphics and surface design with the goal of targeting millennial parents. Our package design system segments the line into premium and ultra-premium tiers. Our logo solution is approachable and celebratory, and the plate surface design themes are modern, cheerful and simple enough to complement any home décor style.