EIGHT O’CLOCK COFFEE
LINE EXTENSION | TATA BEVERAGES
Eight O’Clock Coffee developed a collection of innovative coffee blends under the sub-brand name Infusions. Each blend pairs coffee with unique ingredients to deliver taste and wellness benefits. To bring this concept to life, we created packaging graphics, the sub-brand identity, product names, and romance copy. Our challenge was to establish a familial yet distinctive and premium look versus the core business. Our solution uses the EOC red brand zone to unite the line while a modern color palette differentiates variants. We also incorporated iconic visuals and descriptive copy to further distinguish blends and reinforce the experience each provides.