DUNKIN’ DONUTS COLOMBIAN
DUNKIN’ DONUTS COLOMBIAN

DUNKIN’ DONUTS COLOMBIAN

NEW PRODUCT INTRODUCTION

Dunkin’ Donuts introduced its first coffee sourced from a single origin, Colombia. To differentiate this product from other blends, LAM purposely departed from the existing package system. Our solution offers a sense of place by featuring design elements that embody the spirit of Colombia. Additional authenticity is conveyed by a stylized ‘Colombian’ sub-brand logo and a background texture that evokes the feeling of coffee beans.