CLEARASIL SUPERFRUITS

CORE VISUAL & i360 SUPPORT | RECKITT BENCKISER

In support of an overall strategy to keep the brand fresh and relevant with consumers, LAM developed the core visual to introduce Clearasil Daily Clear Superfruits. This new line – with blends of super fruits, acne medication and vitamins – quickly achieved strong retailer acceptance and is gaining share. The core visual was adapted across a variety of i360 elements.