CHAVRIE GOAT CHEESE
BRAND IDENTITY & PACKAGE REDESIGN | ALOUETTE USA
Chavrie, a leader in the goat cheese category, wanted to revamp packaging and extend the product line to strengthen their marketplace position. The cornerstone of the redesign is the new brand identity, which groups together previously disparate elements on the pack including the goat image. Delicious product photography creates appetite appeal and ensures clear product variety communication.