CEPACOL LOZENGES

PACKAGE REDESIGN | RECKITT BENCKISER

LAM revitalized the Cepacol packaging portfolio including both the Sensations and Extra Strength lines. The two sub-lines are now unified by a similar brand architecture yet are clearly differentiated by their unique visual platforms. The Sensations platform visually expresses specific ‘sensorial relief’ benefits while the Extra Strength platform reinforces a ‘hard hitting relief’ identity.