CELESTE PIZZA
CELESTE PIZZA

CELESTE PIZZA

CELESTE PIZZA LINE EXTENSION | PINNACLE FOODS

To match the competitor’s mid-tier priced pizza, Celeste created a new higher quality individual pizza-for-one.  To support this launch, LAM developed packaging that retains, but minimizes, key brand equities to introduce a large sub-brand  “Thick Crust.” The UBER appetizing food photography showcases the entire pizza and the real, quality ingredients. The worn, wooden table and premium gold and black color palette convey Celeste’s heritage and artisanal brick oven style.