AIRBORNE

AIRBORNE

BASE BUSINESS REDESIGN & LINE EXTENSION | RECKITT BENCKISER

Over the span of a few years, LAM worked with RB to refresh packaging for the base Airborne business as well as develop packaging for two new product lines, Airborne Dual Action and Airborne Everyday. The unique challenge across all projects was to retain the fun, quirky brand equities while increasing credibility and efficacy. Our new base business packaging remains familiar to loyalists and our packaging for each of the new sub-line’s fights for attention at shelf within new category dynamics.