AIR WICK SCENTED CANDLES
CORE VISUAL & i360 ADAPTATION | RECKITT BENCKISER
Air Wick entered the premium scented candle segment with their “Good To Be Home” line. LAM developed the core visual system, which establishes the packaging as hero set in context of an inviting home environment. To visually convey the sensorial experience of each fragrance, our creative prominently features bold flavor images surrounding each candle. Our work was adapted to an FSI, in-store displays and was also activated online.