AIR WICK NATIONAL PARKS

CORE VISUAL & i360 SUPPORT | RECKITT BENCKISER

In support of Air Wick’s successful National Parks line, LAM developed a core visual system to introduce new seasonal fragrances. Each key visual featured vivid imagery embodying fragrance experiences associated with different National Parks, including the fall Isle Royale campaign shown above. Our work was adapted across multiple consumer touchpoints including in-store displays and FSIs.