PACKAGE REFRESH | CHATTEM
LAM redesigned the ACT brand identity and packaging system to harmonize the line while ensuring product differentiation. This was accomplished by strengthening the ACT brand zone and improving both sub-brand color coding and benefit communication. In addition, packaging was created for two new segments – Advanced Care and Braces Care – with clear differentiation from the baseline. Our refresh unifies the line with the powerful ACT masterbrand logo and significantly improves shelf impact, making shopping a lot easier.